Founded in 2016, Previna is a start-up vintage auto parts manufacture based out of Milan, Italy. Previna specializes in providing high quality discontinued parts for American automobiles.
The Problem:
The mission of Previna is to create a culture of demand for classic American automobiles.
Previna needs a brand that will attract a lot of attention from enthusiast in Europe and establish them in the market.
The Solution:
To create an avant-garde that attracts experienced clients to the company and establishes Previna as an expert in vintage American cars.
Ad campaign: "Same kid. Bigger Toy"
The catalog cover includes system motif’s from the rest of the brand.
In-store signage